This was a blog post well worth sharing. Thanks KarrieLyne!
Is there a top and bottom side to Warm & Natural?
Yes. The side with "flecks" (plant and leaf particles) is the top side. The whiter side is the bottom side. If you iron a quilt or wearable made with Warm & Natural, press with the top side toward the iron and make sure your iron is on a low setting. If you make a white quilt consider quilting with Warm & Natural bottom side up."